Matthew Hassler

Amazon Operator • Founder of Replen Pulse

Scaled from $0 → $12M in under 3.5 years. Focused on inventory, purchasing, and building systems that actually work.

OPERATOR PROFILE

About

I build systems that remove guesswork from business decisions.
Amazon seller. $11M+ revenue. Focused on inventory, purchasing, and scalable operations.

The Beginning

I started selling on Amazon with no background in e-commerce. What began as a small test turned into a full operation.Within the first year, the business crossed seven figures and continued growing from there. Most of that growth didn't come from sourcing more products — it came from making better purchasing decisions.

Systems > Hustle

Growth came from building repeatable processes, not working more hours.

Buy Better, Not More

Profit improved when we focused on better buys, not higher volume.

Inventory is Leverage

Inventory ties up cash. Managed well, it compounds. Managed poorly, it kills margins.

Repeatability Wins

If a process can't be repeated, it doesn't scale.

What I Focus On

The areas that actually move the business.

Inventory Management

Avoid stockouts and excess inventory. Keep cash moving.

Capital Allocation

Put money where it produces the highest return.

Purchasing Decisions

Buy based on data,
not gut feel.

Supplier Strategy

Build relationships that improve pricing and access.

Forecasting Systems

Know what you'll need before you run out.

Repeatable Workflows

Systems that scale without adding complexity.

PERFORMANCE METRICS

Results

Built through execution, not theory.

$12M+

Total Amazon Revenue

$8M / Year

Current Annual Sales

1,000+ SKUs

Managed across multiple suppliers

System-Driven Operations

Travelled to 40+ States & 15 Countries

PRODUCT SYSTEM

Replen Pulse

Software I built after running into the same problems repeatedly.

Why It Exists

As the business scaled, the bottleneck wasn't sourcing. It was knowing what to buy, when to buy it, and how much to spend. Most tools didn't solve this well, so I built a system that does.

Know what to buy

Identify which SKUs will perform the best.

Know how much to buy

Growth came from building repeatable processes, not working more hours.

Forecast demand

Plan ahead instead of reacting late.

Allocate capital

Spend where returns are highest.

If you want to connect, reach out below.

Matthew Hassler

Amazon Operator • Founder of Replen Pulse